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Special fund for brand development, upgrading and transformation, and domestic market expansion (BUD) 

 

Improve your competitiveness in the global market

發展品牌、升級轉型及拓展內銷市場的專項基金 (BUD) 

What are BUDs? Why is it needed?

In order to encourage Hong Kong enterprises to expand their business in the Mainland and overseas and enhance their international competitiveness, the Hong Kong Productivity Council has launched BUD to support enterprises in areas such as publicity, design and human resources.

The latest optimization measures have raised the cumulative subsidy ceiling for each enterprise to 6 million yuan, and the scope of subsidy has been extended to all economies that have signed free trade agreements with Hong Kong, so that more enterprises can benefit.

Eligibility & Application

Image by Giorgio Trovato

Eligibility 

All non-listed companies registered in Hong Kong under the Business Registration Ordinance (Chapter 310) and having substantive business operations in Hong Kong.

Application documents

  1. Application form

  2. A copy of the business registration certificate of the applicant company

  3. Copies of supporting documents for the major shareholders of the applying company

  4. Copies of documents proving that the applicant company has substantive business operations in Hong Kong

  5. Copies of documents proving that the applicant company has a direct investment relationship with a business unit in the Mainland

Funding Ceiling

The maximum funding amount for each application is HKD$1 million, and each enterprise can receive funding for a total of 60 projects, with a maximum cumulative funding of HKD$6 million.

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The applicant enterprise can choose to submit the project application by applying for the initial grant or not. The project implementation time is up to 24 months.

Funding Scope

B: 發展品牌

B: Branding

• Brand Strategy

• Brand Building 

• Brand Promotion

• Trademark Registration​

U: 升級轉型

U: Upgrading

•  Business Model Upgrading & Restructuring

•  New Product Design

•  Adoption of Advanced Technology

•  Management System Upgrading

• Manufacturing Automation

D: 拓展營銷

D: Domestic Sales

• Marketing Strategy and Research

• Sales Channel Establishment and Management

• Promotion

Geographical Scope

 

ASEAN

Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam

Other Asian Economies:

Japan,

Korea,

Kuwait,

Macao,

the United Arab Emirates

Europe:

Denmark, the four member states of the European Free Trade Association (i.e. Iceland, Liechtenstein, Norway and Switzerland), Finland, France, Georgia, Germany, Italy, the Netherlands, Sweden, the United Kingdom

America and Oceania:

Australia,
Canada,
Chile,
Mexico,
New Zealand

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